Symbols and Disclaimers

Trademark Chrome SignThe Registered symbol (the “R” in a circle) indicates that a trademark has been registered at the USPTO. It is illegal to use the ® symbol if the trademark in question has no USPTO registration. There is no legal requirement that the Registered symbol be used, but the failure to use it may limit the amount of damages that the trademark owner can recover in an infringement lawsuit.

If the trademark hasn’t been registered, the TM symbol can be used. Similarly, the SM symbol can be used for service marks that have not been registered. The TM and SM have no legal significance other than to indicate the fact that the owner is claiming trademark rights.

Trademark Disclaimers

A disclaimer is a statement intended to minimize confusion in consumer’s minds or deflect liability. A disclaimer is only effective if it is prominently placed, permanently affixed, can be read and understood and really minimizes confusion. A disclaimer, by itself, will not provide a shield against litigation. However, when properly done, a disclaimer can minimize confusion and prevent dilution.

Example: “FUR RENDEZVOUS” is the trademark for a winter festival held in Anchorage, Alaska. The trademark is owned by the Greater Anchorage corporation. Vernon Nowell, a private citizen with no affiliation to the festival, created and sold lapel pins with the words “FUR RENDEZVOUS.” When Greater Anchorage objected to Nowell selling the pins, he consulted his attorney and developed a disclaimer, glued to the back of the pins, which states: “This pin, and V.L. Nowell, have no connection whatever with, nor has the pin been approved by, Anchorage Fur Rendezvous, Inc., or Greater Anchorage, Inc.” In addition, the disclaimer explained that “Fur Rendezvous is a registered trademark of Greater Anchorage, Inc.” When Nowell sold the pins, he handed out fliers explaining the history of the festival and the pin and explicitly stating that “This pin has no connection with nor has it been approved by Anchorage Fur Rendezvous, Inc. or Greater Anchorage, Inc.” A federal court permitted Nowell to sell the pins as long as the disclaimers were included. (Greater Anchorage, Inc., v. Nowell)